Humza Adam is the Founder and Principal of HFactor Solutions. He holds over 10 years of experience in high-value sales and marketing as well as training. With a keen understanding of human factors and buyer psychology, he has mastered the art and science of high-value selling. With this expertise, his work has led to over 4 billion dollars in sales revenues. Humza holds a Master of Science degree based on the principles of human factors with published research in the area of human performance. He also holds a Master of Science degree in engineering management. In addition, he has a number of years of experience in coaching and training people for peak performance and is a Registered Corporate Coach (certified designation by the international body WABC).