Case Studies

Ecotherm Inc. – National Sales Manager

Ecotherm supplies HVACR control products across Canada to original equipment manufacturers of air conditioning and refrigeration products, and through wholesalers, to HVACR contractors. The company was anxious to increase the volume of sales, and as a small distributor/ manufacturer, Ecotherm felt that its most economical method of improving sales would be to add a non-exclusive commission-only sales representative who would also represent other complementary (but not competitive) suppliers.



Temspec’s long serving Vice President of Sales and Marketing indicated his intention to retire in 2 months, leaving President Mark Ellison with the challenge of identifying a replacement. Temspec was growing quickly and in fact, had outgrown its Mississauga facility. Mr. Ellison would have to find a new home for the company at the same time as running the business and finding a capable senior manager to lead the Sales and Marketing function.